TikTok is evaluating a brand-new messaging device called “bulletin board system,” the social media network verified to TechCrunch on Friday. The function allows brand names and developers share public, one-to-many messages to their fans. Bulletin board system are rather comparable to Instagram’s broadcast channels function that released in 2023.
Much like with program networks on Instagram, just the developer of a bulletin board system can upload messages, and fans are restricted to leaving emoji responses. Bulletin board system sustain message, photo, and video clip messages.
The function was very first identified by Threads user Christina Garnett.
The concept behind the function is to enable developers and brand names to share updates and behind the curtain material and to involve with their fans in a much more straight means. For instance, instead of uploading updates with a Tale or normal article on TikTok, brand names and developers can share them on their bulletin board system. The function additionally allows accounts advertise their material by straight sending it to fans.
Some very early testers of the function consist of Individuals publication, Paris Saint-Germain F.C., and the Jonas Brothers.
Considered that bulletin board system are an examination function, it’s unidentified whether TikTok intends to roll it out extra commonly. And also, it’s feasible that TikTok might include even more performance. Instagram’s program networks, as an example, allow developers upload surveys.
The launch of bulletin board system is the current instance of one social media network obtaining functions from an additional. Back in 2022, TikTok launched Stories, together with support for photos, in order to tackle Instagram. Obviously, Instagram replicated TikTok’s whole playbook with the launch of Reels in 2020.
